Review of Digital and Analytical media markets of Ukraine

On March 20, 2018, the Department of Economic Cybernetics and Mathematical Methods hosted a meeting of students from the National Academy of Statistics, Accounting and Audit with representatives of the media agency Universal McCann.

Speakers were Olekander Bespalov – the head of the Internet advertising department, and Oksana Misova – the head of the analytical department.

The speakers analyzed the main tendencies of the digital and media markets of Ukraine, introduced the main analytical tools used for this purpose. In addition, the speakers had students focused on educational subjects such as econometrics, information technology, economic modeling, providing basic knowledge for future analysts.

Students from the National Academy of Statistics, Accounting and Audit were invited to the media agency for interviews on the issues of undergraduate and graduate practice.

Meetings of this format allow students to identify interesting directions for further professional implementation and to better understand the relevance of studying certain disciplines for future activities.